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00 · Dental

People put offthe dentist.You can change that.

Dentistry is the only field where I built a separate branch. Not for marketing: a dental practice site raises problems a restaurant site doesn't. Medical data, consent forms, integrated booking, compliance with CMSR advertising regulations.

Bucharest, RO

Available for new projects

01 · Projects

Three studies to browse. One client delivered.

The studies are real-standard design and implementation exercises, not delivered projects. Built so you have something concrete to browse before we talk: styles, structures, features. Dental Studio Dr. Roman is the first delivered client, with more to come.

Real client

01 / 04

Dental Studio Dr. Roman

Scope
Bilingual site, treatment pages, booking flow, medical GDPR
City
București
Year
2025

Site for a Sector 3 dental practice, built at the doctor's request. Bilingual, with treatment pages, transparent pricing and installment options, booking contact, and a medical-data GDPR flow. CMSR-compliant advertising copy throughout. The studio's first paying client.

Visit live site(opens in a new tab)
Dental Studio Dr. Roman
Dental Studio Dr. Roman — Bilingual site, treatment pages, booking flow, medical GDPR
Mobile hero: logo with RO/EN switch and a blue phone button, the headline flows cleanly across three lines, the layout stays calm at 360px and below.

Demonstration project

02 / 04

Clinica Dentaire Verde

Scope
Multi-specialty clinic site, editorial photography, articles
Year
2026

A general dental clinic built on real photography of the team and practice, not stock imagery. Per-service treatment pages. The positioning line: 'healthy teeth, not advertising perfection'.

Visit live site(opens in a new tab)
Clinica Dentaire Verde
Clinica Dentaire Verde, Multi-specialty clinic site, editorial photography, articles
Project detail5 frames
Mobile hero. The typographic hierarchy holds at 390px and the nav collapses cleanly to a wordmark + hamburger + CTA strip without visual noise.

Mobile

Mobile hero. The typographic hierarchy holds at 390px and the nav collapses cleanly to a wordmark + hamburger + CTA strip without visual noise.

  1. The transition from the warm-lit clinic interior to a jet-black treatments section. The 'OPREȘTE MIȘCAREA' pause control at the left edge responds directly to `prefers-reduced-motion`.

    Desktop · 01 / 04

    The transition from the warm-lit clinic interior to a jet-black treatments section. The 'OPREȘTE MIȘCAREA' pause control at the left edge responds directly to `prefers-reduced-motion`.

  2. The editorial team grid anchored by 'Împreună pentru dinți sănătoși, nu perfecțiunea de reclamă': a direct rejection of the standard dental-industry glamour shot.

    Desktop · 02 / 04

    The editorial team grid anchored by 'Împreună pentru dinți sănătoși, nu perfecțiunea de reclamă': a direct rejection of the standard dental-industry glamour shot.

  3. The clinic's philosophy at display scale: 'sănătatea orală presupune să înțelegi ce urmează' across three lines, white on near-black. The editorial moment that ties the page together.

    Desktop · 03 / 04

    The clinic's philosophy at display scale: 'sănătatea orală presupune să înțelegi ce urmează' across three lines, white on near-black. The editorial moment that ties the page together.

  4. A stacked ultra-bold display block ('Prevenție. / Tratament. / Zâmbet firesc.'), flush-left, with patient photography and descriptive copy on the right half.

    Desktop · 04 / 04

    A stacked ultra-bold display block ('Prevenție. / Tratament. / Zâmbet firesc.'), flush-left, with patient photography and descriptive copy on the right half.

Demonstration project

03 / 04

Celestia Smiles

Scope
Aesthetic clinic site, treatment calculator, specialist profiles
Year
2026

An aesthetic dental clinic with a precision-clinical design. The homepage opens on a radial grid; the services section organises the methodology as a treatment dossier.

Visit live site(opens in a new tab)
Celestia Smiles
Celestia Smiles, Aesthetic clinic site, treatment calculator, specialist profiles
Project detail5 frames
Mobile hero. The 3D tooth retreats to the top-right corner, the three-word headline and both CTAs stack cleanly below: deliberate degradation, not just wrapping.

Mobile

Mobile hero. The 3D tooth retreats to the top-right corner, the three-word headline and both CTAs stack cleanly below: deliberate degradation, not just wrapping.

  1. 'Dosar de tratament comun': Scanare → Plan → Tratament as radial nodes. The orbit diagram encodes the clinic's methodology before a single line of copy is read.

    Desktop · 01 / 04

    'Dosar de tratament comun': Scanare → Plan → Tratament as radial nodes. The orbit diagram encodes the clinic's methodology before a single line of copy is read.

  2. The planning console with 'Transformare completă a zâmbetului' selected: a 25,000–45,000 Lei cost band, timeline, complexity, specialist role, all rendered live, with no page reload. A component with the cadence of a built product, not an installed plugin.

    Desktop · 02 / 04

    The planning console with 'Transformare completă a zâmbetului' selected: a 25,000–45,000 Lei cost band, timeline, complexity, specialist role, all rendered live, with no page reload. A component with the cadence of a built product, not an installed plugin.

  3. Three specialist cards on a dark command-room background. The 'Planificatorul rămâne în cabinet' headline and the 'Dosar cu proprietar unic' panel establish the trust argument before the portraits land.

    Desktop · 03 / 04

    Three specialist cards on a dark command-room background. The 'Planificatorul rămâne în cabinet' headline and the 'Dosar cu proprietar unic' panel establish the trust argument before the portraits land.

  4. Real before / after clinical photography paired with the Mara Ellison case record (target: bite symmetry, 8 months) and a typographic proof ledger of the clinic's 15-year stats. Concrete evidence of clinical experience.

    Desktop · 04 / 04

    Real before / after clinical photography paired with the Mara Ellison case record (target: bite symmetry, 8 months) and a typographic proof ledger of the clinic's 15-year stats. Concrete evidence of clinical experience.

Demonstration project

04 / 04

Albina Cabinet Stomatologic

Scope
Clinic site, intent-based navigation, live pricing table, doctor profiles
Year
2026

A boutique dental practice with a quiet, editorial aesthetic: clean typography, a warm neutral palette, restrained photography, and a visual rhythm that lets the content breathe.

Visit live site(opens in a new tab)
Albina Cabinet Stomatologic
Albina Cabinet Stomatologic, Clinic site, intent-based navigation, live pricing table, doctor profiles
Project detail5 frames
Mobile hero with a sticky bottom booking bar (Programare / Sună / WhatsApp), the single most useful mobile pattern for any appointment-driven business.

Mobile

Mobile hero with a sticky bottom booking bar (Programare / Sună / WhatsApp), the single most useful mobile pattern for any appointment-driven business.

  1. The UX decision that sets the site apart. Instead of a services grid, six intent cards in the patient's own words: 'Mă doare un dinte', 'Vreau implant', 'Vreau un zâmbet estetic', 'Am nevoie de aparat', 'Vreau prevenție', 'Am nevoie de CBCT'.

    Desktop · 01 / 04

    The UX decision that sets the site apart. Instead of a services grid, six intent cards in the patient's own words: 'Mă doare un dinte', 'Vreau implant', 'Vreau un zâmbet estetic', 'Am nevoie de aparat', 'Vreau prevenție', 'Am nevoie de CBCT'.

  2. A live pricing explorer: search input, eleven specialty filter pills, and 109 accordion rows. A real component, not a PDF, dated with a methodology-review stamp.

    Desktop · 02 / 04

    A live pricing explorer: search input, eleven specialty filter pills, and 109 accordion rows. A real component, not a PDF, dated with a methodology-review stamp.

  3. Four doctor cards, each with portrait, role tag, specialty focus, accreditation tags, and an experience stat. Credentials read at a glance, no wall of academic text.

    Desktop · 03 / 04

    Four doctor cards, each with portrait, role tag, specialty focus, accreditation tags, and an experience stat. Credentials read at a glance, no wall of academic text.

  4. The 'Implant dentar' treatment page: a fast-facts strip (starting price, duration), then process steps, risks, FAQ and a medically-reviewed badge. Context before price, process before booking.

    Desktop · 04 / 04

    The 'Implant dentar' treatment page: a fast-facts strip (starting price, duration), then process steps, risks, FAQ and a medically-reviewed badge. Context before price, process before booking.

02 · Why a separate branch

The dedicated dental branch.

A clinic has different needs from any other local business. Four things separate a generic site from one that actually works for the patient and for reception.

  1. 01Booking integrated with the clinic's system

  2. 02GDPR for medical data and CMSR compliance

  3. 03Treatment pages written for the patient

  4. 04Transparent pricing

CMSR

CMSR audit included in every clinic tier